Our Story

We are an online shop that carries a full range of sweet and pure BABY LAYETTE and ACCESSORIES, sizes newborn - 12 months. Each and every one of our goods is handpicked for its workmanship, aesthetics and quality, as we believe your baby’s wardrobe should be a cherished heirloom, to be passed down for generations to enjoy.

The idea for this venture evolved around the same time my (sixth!) baby boy was born. The process of outfitting my new baby was exciting but also daunting. Navigating on-line children’s sites proved overwhelming, as they all seemed to cater to a variety of children's sizes. This already confused and sleep-deprived mom yearned for specialized attention and an easy-to-navigate website that catered only to HER WORLD at that moment - her newborn.

Here the idea for La Joie (“The Joy”, French term) was born. We, at La Joie, strive to create a blissful experience as you shop for this joyous occasion, proudly presenting our goods to you in our signature paper and packaging, as each order will be wrapped with love and care. Whether shopping for your own or gifting someone special, we hope our site brings you much JOY!

La Joie Founder